Google has recently introduced a suite of 19 gadgets to its iGoogle homepage aimed with the twin objective of giving the user, a better visual experience with its open social platform and also to be acknowledged as the new social networking hub on par with the likes of Facebook and Twitter.
iGoogle Makes A Move To [...]

In a deft move that could pose a very serious challenge to Twitter’s growing popularity, Facebook has announced that it is launching a newer, simplified version of the Facebook platform called Facebook Lite. This announcement came closely on the heels of Facebook’s recent acquisition of Friendfeed and raised several eyebrows why Facebook would want to [...]

The latest news to come out of the internet marketing world is that Facebook has bought FriendFeed for a reported $50 million involving a cash transaction of $15 million and the rest in Facebook stocks. This follows close on the heels of the reported outright rejection by Twitter of a purchase offer made by Facebook [...]

Getting your customers to speak about product / services through social networking sites such as Facebook, Twitter, Squido, Myspace, LinkedIn etc. can be one of the most successful guerrila marketing initiatives in today’s online world.  When visitors see positive things said about your company and/or your product it also helps improve the credibility of your [...]

Twitter as we all know has become the latest rage amongst the general population with more and more people including celebrities joining its ranks. No micro blogging site in the present era can ever lay claim to the phenomenal growth that Twitter has achieved within such a short span. Each and every one of us [...]

Twitter, the micro blogging site continues to witness unprecedented popularity boom with over 9.3 million US visitors frequenting the site in March 2009 up from 4 million in February 2009. This represents a growth of 131% over February 2009 according to comScore data. It represents phenomenal growth under any yardstick and with few parallels in the [...]

Since the Google search algorithm was developed 10+ years ago, there have been various reported shifts between what Google deemed important.  For many years it was heavily favoured towards the content on your page, then a shift occurred which gave greater importance to the sites that are linking to you.  When webmasters learned about this [...]

One of the most important, yet grossly neglected area of Website Design process is in the selection of the font and font size . Few designers realize that the font and font size can have a great impact upon the visitor’s initial impression and can significantly effect the overall bounce rate of visitors coming to the [...]

I was recently reading a news item which stated a few domain names which were purchased at exorbitantly high rates. The domains that were in this list included  diamond.com for $7.5 million, business.com for $ 7.5 million and beer.com for $7 million. What it shows to me is that domain names can command immense value for many [...]

Choosing an appropriate color combination in the website design process is considered one of the most important (yet often overlooked) elements in creating a successful website. Psychologists have revealed that people are susceptible on a subconcious level to color impressions and that over 60% of acceptance or rejection of a website is tied to this very [...]

For many ‘business driven’ websites, the ultimate aim of all your efforts is to draw in visitors and either generate a lead or sale online.  But how do you get them to keep coming back for a 2nd, 3rd, & 10th time?
The Value of a Repeat Customer
Several surveys have revealed that customer acquisition is an expensive affair. [...]

One of the common elements that run through all successful websites is the existence of a “testimonials”section. Why has a “testimonials" link become an indispensable part of every successful website development and website marketing process? The answer – testimonials build credibility, confidence and trust and dispel uncertainty and mistrust that most people could conceivably [...]

To most online marketers, driving traffic to a website is considered the ultimate aim of your internet marketing plan! Site owners tend to measure the success of their online business by the amount of traffic they are able to generate. This however, is often not accurate. Driving traffic and getting visitors no doubt is of paramount [...]

Google is soon to come out with its “personalized search” results that will provide the visitor with accurate and relevant information based on the visitor’s search history and individual preferences.  The search results would vary from individual to individual. Google, using its “My search history data” as a tool to filter the results will already [...]

Do you feel that a relationship exists between your bounce rate and your position in Google search results? Well, all indications point to a close relationship existing between the two. It has now been confirmed that Google considers the time spent by a visitor on a website as a measure of its importance and relevance. A [...]