The week that passed brought us new predictions for mobile PPC traffic this holiday season; how Google rates your site; the absence of search traffic data; the introduction of Google+ ripples; and some practical tips for online reputation management. This …
Posted in Internet Marketing
I recently noticed something strange within the Google Analytics keyword data: the presence of “Not Provided” in the report and the absence of organic search referral data. This encouraged my team to dig deeper and the conclusion was quite surprising! …
Posted in Search Engine Optimization
Writing a Google text ad is an art form in the Internet marketing world. Sponsored ads not only have to adhere to Google’s specific guidelines and ad policy but there are elements of creativity, writer’s craft and the need for …
Posted in Pay Per Click
This week it’s all about mobile! Top Headlines in mobile this week are: location based ad relevancy for Google Ads; Google’s high hopes for mobile ad revenue; Apple circumvents Google sites on the iPhone with SIRI and BlackBerry’s response to …
Posted in Internet Marketing
Search Engine Optimization involves a mix of different strategies including on-page optimization, keyword optimization, off-page work including directory submissions and backlinking. Well, there’s a new puzzle piece in the SEO mix – the Google +1 button! Google has officially stated …
Posted in Search Engine Optimization
It’s finally official, Yahoo! has merged its search results with Bing and now all the ranking and back end data of Yahoo! search will be powered by Microsoft. Yahoo! has been trying hard to compete with Google’s search algorithm and …
Posted in Website Analytics
Most websites have search boxes as they’re highly useful to visitors, allowing them to browse the site and get what they want. It’s important to note that the search page is not a “part” of the website and that it …
Posted in Search Engine Optimization
The internet marketing world never slows down, last week brought us: an interesting way to bring branding into captchas; the +1 button makes its way into to the Google Display Network; essential online tools for the B2B marketer; and the …
Posted in Internet Marketing
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