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Monthly Archives: October 2011

This Week in Internet Marketing 2011 10 31

The week that passed brought us new predictions for mobile PPC traffic this holiday season; how Google rates your site; the absence of search traffic data; the introduction of Google+ ripples; and some practical tips for online reputation…Read more

Mobile Will Account For Nearly 20% of PPC Traffic This December
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Posted by in Internet Marketing on October 31st, 2011

Google SSL Encryption Means No More Referral Search Data!

I recently noticed something strange within the Google Analytics keyword data: the presence of “Not Provided” in the report and the absence of organic search referral data. This encouraged my team to dig deeper and the conclusion was…Read more

Google SSL Encryption Means No More Referral Search Query Data
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Posted by in Search Engine Optimization on October 28th, 2011

How to Write an Effective Google Pay-Per-Click (PPC) Ad

Writing a Google text ad is an art form in the Internet marketing world. Sponsored ads not only have to adhere to Google’s specific guidelines and ad policy but there are elements of creativity, writer’s craft and the…Read more

How to Write an Effective Google Pay-Per-Click (PPC) Ad
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Posted by in Pay Per Click on October 27th, 2011

This Week in Internet Marketing 2011 10 24

This week it’s all about mobile! Top Headlines in mobile this week are: location based ad relevancy for Google Ads; Google’s high hopes for mobile ad revenue; Apple circumvents Google sites on the iPhone with SIRI and BlackBerry’s…Read more

Google Mobile Ad Display
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Posted by in Internet Marketing on October 24th, 2011

Google’s +1 Button and its Effect on SEO

Search Engine Optimization involves a mix of different strategies including on-page optimization, keyword optimization, off-page work including directory submissions and backlinking. Well, there’s a new puzzle piece in the SEO mix – the Google +1 button! Google has…Read more

Google’s +1 Button and its Effect on SEO
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Posted by in Search Engine Optimization on October 20th, 2011

Yahoo Data Integration in Bing Webmaster Tool

It’s finally official, Yahoo! has merged its search results with Bing and now all the ranking and back end data of Yahoo! search will be powered by Microsoft. Yahoo! has been trying hard to compete with Google’s search…Read more

Yahoo Data Integrated To Bing Webmaster Tool
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Posted by in Website Analytics on October 19th, 2011

Optimizing Your Internal Search Result Pages and Why It’s So Important

Most websites have search boxes as they’re highly useful to visitors, allowing them to browse the site and get what they want. It’s important to note that the search page is not a “part” of the website and…Read more

Empower your internal search
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Posted by in Search Engine Optimization on October 18th, 2011

This Week in Internet Marketing 2011 10 17

The internet marketing world never slows down, last week brought us: an interesting way to bring branding into captchas; the +1 button makes its way into to the Google Display Network; essential online tools for the B2B marketer;…Read more

Turning Captchas Into a Branding Tool
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Posted by in Internet Marketing on October 17th, 2011

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