Given that AdWords is Google’s main source of revenue it’s no wonder that they’ve continued to improve the platform. Earlier this year Google surprised us yet again by announcing that the +1 button will now appear on ads. On Tuesday …
Posted in Pay Per Click
Google Unveils Social Networking Platform Today Google announced their Google+ social networking platform. The buzz (sic) … in our office is like a bunch of kids at Christmas, hovering outside the living room door, just bursting to get inside! “Can …
Posted in Online Innovation
It was yet another busy week in the world of internet marketing that brought us some interesting figures on the value of a Facebook fan, a new ad commenting feature for Facebook ads, behavioural targeting for Google AdWords, why microsites …
Posted in Internet Marketing
Blogging is a lot like a relationship – it takes time to build one, you need commitment, and you’re going to have to be creative, but in the end, the benefits far outweigh the work. Having a content rich, focused …
Posted in Internet Marketing
It’s been yet another busy week packed with lots of internet marketing news. This week saw major changes to Google search that make it even faster and more intuitive; a unique take on how to manage your reputation online; a …
Posted in Internet Marketing
The power and precision of Facebook ads is incredible. For example, if you want to target Toronto-based guitar players 18 an above, you can, you’ll even know exactly how many of them there are. Perfect for when there’s a sale …
Posted in Internet Marketing
Another busy week of internet marketing has come and gone, last week brought us an interesting article on why bidding on branded keywords is a good idea; another privacy concern about Facebook photo tagging; the imminent rollout of Google’s ground-breaking …
Posted in Internet Marketing
Email Marketing is still alive and well, especially to those businesses whose customers are not on social media – email marketing provides a way for companies to stay close to their customers and keep them in the know. At TechWyse …
Posted in Internet Marketing
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