Google Maps recently added tools from Google Labs to the top right menu, allowing users to experiment with a variety of image and mapping extensions that add to the user experience. From zooming tools to games to features that reduce the frustration of searches that show no results, some are quite useful.
In the top right [...]

As I tweeted on the TechWyse Twitter feed this past week, European and US regulators have given approval to the Yahoo!-MSN search deal in their respective markets, paving the way for the two search engines to combine operations and technologies in to one search engine program.
What Is It All About?
Yahoo! and MSN/Bing have long been [...]

As website analysts our focus is on one main goal - to improve website conversion. Whether it is by improving content or increasing marketing campaign effectiveness we are always looking for ways to bring more business via online efforts.
In order to make improvements we need to understand what people are currently doing on your web site, how they [...]

I am hoping that you are enjoying the Vancouver Olympics.  I know that we have 8 big screen television screens showing all of the channels in high definition at our office.  What does that mean?  We are not missing a thing!
Perhaps this is also why we are slightly late with this weeks internet marketing news [...]

Google Website Optimizer allows users to test different versions of site content. This allows you to determine what will best attract website visitors and lead them to convert to an end goal. A/B Testing and Multivariate Testing are the type of tests that help measure this in Google Website Optimizer. Using A/B Testing, the variation [...]

In the internet marketing industry, there are two fundamental items that traditionally create online success. The first is bringing in as many visitors as possible to your site and the second is ensuring that your website turns the largest number of visitors into customers. 
I have created this post to help you identify ways to improve your content [...]

After lots of speculation and rumours Google announced the purchase of Aardvark last week.   Techcrunch reported that Google acquired Aardvark for $50 million dollars. The agreement was announced officially by Google through their blog. Aardvark CEO Max Ventilla stated that   “We have signed a definitive agreement to acquire Aardvark, but we don't have any additional details to share [...]

It seems that Google has somehow tried to upstage the real world in news this past week.  While the outside world has experienced both the opening of the Vancouver Olympics and Valentines Day, Google has made some very big moves themselves. 
Internet Marketing Highlights
Google Street View Appears At Vancouver Olympics
Ok – so how else could we [...]

We’ve talked about Google Street View launching in Canada twice on this blog – in October of last year when Street View went live in the Greater Toronto Area and the Golden Horseshoe, and in December when I discussed how Google expanded the service to 9 additional Canadian cities.
It seems that Google quietly expanded [...]

The most important thing to do when developing your landing page is to ensure you understand what the goal of the web page is.  In the internet marketing world this is what we call landing page optimization. On an ecommerce site your final goal is usually for somebody to purchase something. On most other [...]

If you are like most people living in North America then you probably spent most of the day wrapped around the office cooler talking about the Super Bowl game or the commercials.  That is if you didn’t take the day off work.  After all, the Super Bowl is the number one non-holiday that day people [...]

With the 2010 Super Bowl now complete it is likely a good debate whether more people in the office are talking about the game or the commercials that were aired.
While Pepsi bowed out of the Super Bowl ad frenzy in 2010  for the first time in 23 years in order to focus more on social [...]

Recently we received a call inquiring about our services, and how we could help this particular prospect. The thing that stood out to me about this call was what the person on the other end said about why they decided to approach TechWyse.
They mentioned that they were attracted to our emphasis on measurement. Right [...]

Welcome to the January 2010 edition of Social Media Monthly Round Up. In recent years the web and especially social media has started a communication revolution that has changed the way we live and work on web. Since its birth and over the last few years when it has grown in both stature and [...]

The Rich Keep Getting Richer
Google welcomed us all to a new decade by posting their best market share results since we began reporting the search engine market share results many years ago.

Google Claims Another Big Chunk Of Market Share
Google seems to be doing everything right these days.  Perhaps there latest focus on mobile is [...]