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Monthly Archives: February 2010

Google Maps Adds Labs Tools

Google Maps recently added tools from Google Labs to the top right menu, allowing users to experiment with a variety of image and mapping extensions that add to the user experience. From zooming tools to games to features…Read more

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Posted by in Online Innovation on February 26th, 2010

What The Yahoo! – Microsoft Deal Means

As I tweeted on the TechWyse Twitter feed this past week, European and US regulators have given approval to the Yahoo!-Bing search deal in their respective markets, paving the way for the two search engines to combine operations…Read more

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Posted by in Internet Marketing on February 25th, 2010

Five Web Design Tips For Better Web Analytics Measurement

As website analysts our focus is on one main goal – to improve website conversion. Whether it is by improving content or increasing marketing campaign effectiveness we are always looking for ways to bring more business via online efforts. In…Read more

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Posted by in Website Analytics on February 24th, 2010

This Week In Internet Marketing – Feb 23, 2010

I am hoping that you are enjoying the Vancouver Olympics.  I know that we have 8 big screen television screens showing all of the channels in high definition at our office.  What does that mean?  We are not…Read more

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Posted by in Internet Marketing on February 24th, 2010

Identifying the Goal Page of your GWO Test

Google Website Optimizer allows users to test different versions of site content. This allows you to determine what will best attract website visitors and lead them to convert to an end goal. A/B Testing and Multivariate Testing are the…Read more

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Posted by in Website Conversion on February 18th, 2010

Improving Content & Bounce Rate With Google Analytics

In the internet marketing industry, there are two fundamental items that traditionally create online success. The first is bringing in as many visitors as possible to your site and the second is ensuring that your website turns the largest…Read more

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Posted by in Website Analytics on February 18th, 2010

Why Google Bought Aardvark For $50 Million

After lots of speculation and rumours Google announced the purchase of Aardvark last week.   Techcrunch reported that Google acquired Aardvark for $50 million dollars. The agreement was announced officially by Google through their blog. Aardvark CEO Max Ventilla stated that   “We…Read more

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Posted by in Social Media Marketing on February 17th, 2010

This Week In Internet Marketing – Feb 15, 2010

It seems that Google has somehow tried to upstage the real world in news this past week.  While the outside world has experienced both the opening of the Vancouver Olympics and Valentines Day, Google has made some very…Read more

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Posted by in Internet Marketing on February 16th, 2010

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