Google Maps recently added tools from Google Labs to the top right menu, allowing users to experiment with a variety of image and mapping extensions that add to the user experience. From zooming tools to games to features that reduce …
Posted in Online Innovation
As I tweeted on the TechWyse Twitter feed this past week, European and US regulators have given approval to the Yahoo!-MSN search deal in their respective markets, paving the way for the two search engines to combine operations and technologies …
Posted in Internet Marketing
As website analysts our focus is on one main goal - to improve website conversion. Whether it is by improving content or increasing marketing campaign effectiveness we are always looking for ways to bring more business via online efforts. In order to …
Posted in Website Analytics
I am hoping that you are enjoying the Vancouver Olympics. I know that we have 8 big screen television screens showing all of the channels in high definition at our office. What does that mean? We are not missing a …
Posted in Internet Marketing
Google Website Optimizer allows users to test different versions of site content. This allows you to determine what will best attract website visitors and lead them to convert to an end goal. A/B Testing and Multivariate Testing are the type of …
Posted in Website Conversion
In the internet marketing industry, there are two fundamental items that traditionally create online success. The first is bringing in as many visitors as possible to your site and the second is ensuring that your website turns the largest number of …
Posted in Website Analytics
After lots of speculation and rumours Google announced the purchase of Aardvark last week. Techcrunch reported that Google acquired Aardvark for $50 million dollars. The agreement was announced officially by Google through their blog. Aardvark CEO Max Ventilla stated that “We have signed …
Posted in Social Media Marketing
It seems that Google has somehow tried to upstage the real world in news this past week. While the outside world has experienced both the opening of the Vancouver Olympics and Valentines Day, Google has made some very big moves …
Posted in Internet Marketing
We’ve talked about Google Street View launching in Canada twice on this blog – in October of last year when Street View went live in the Greater Toronto Area and the Golden Horseshoe, and in December when I discussed how …
Posted in Online Innovation
The most important thing to do when developing your landing page is to ensure you understand what the goal of the web page is. In the internet marketing world this is what we call landing page optimization. On an ecommerce …
Posted in Website Conversion
If you are like most people living in North America then you probably spent most of the day wrapped around the office cooler talking about the Super Bowl game or the commercials. That is if you didn’t take the day …
Posted in Internet Marketing
With the 2010 Super Bowl now complete it is likely a good debate whether more people in the office are talking about the game or the commercials that were aired. While Pepsi bowed out of the Super Bowl ad frenzy …
Posted in Internet Marketing
Recently we received a call inquiring about our services, and how we could help this particular prospect. The thing that stood out to me about this call was what the person on the other end said about why they decided …
Posted in Pay Per Click
Welcome to the January 2010 edition of Social Media Monthly Round Up. In recent years the web and especially social media has started a communication revolution that has changed the way we live and work on web. Since its birth …
Posted in Social Media Marketing
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