Search engine marketing is all about getting your name in front of visitors that relate to what you do.  Over the last year, we have witnessed significant growth of ‘Local Business Search’ in the big three search engines.  As you would likely expect, Google has built the most extensive system both in terms of [...]

I?m taking a little hiatus from the regular analytics tip this week! Sparked by the joy of the festive season and my feeling that there are still a number of things that you can do online that will make a big difference to your bottom line this year and help get next year kicked off [...]

It is a short week for most of us this week as we all get ready to celebrate the holidays and welcome in a new year.  There is much to think about before we put our brains in celebration mode though.  Here is your internet marketing ‘Week At A Glance’ for December 21!
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Getting Your [...]

Google finally has debuted real-time search in SERPs last week.  This has been brought on by the exploding popularity of real-time search trends from sites like Twitter, Facebook, MySpace, Jaiku,  Friendfeed and Identi.ca.  The news brings a mixed response from the SEO community in exposing the  ‘ins and outs’ of  this new feature. Most search engine [...]

Google announced snippet links on the official Google blog last month. Wondering what a Google Snippet link looks like? Here is a sample snippet code. These are also known as Google ‘Jump to’ Tags.
The algorithm used by Google to determine how it will display these section links is based on page structure as mentioned on [...]

Matt’s excellent post a little while back "It’s 7pm.  Where Are My Google Ads?" was about understanding the numerous factors involved in how your PPC are shown. We get a number of clients calling about ad visibility and there generally is a very reasonable explanation which is often addressed through scheduling or budget adjustments.
Find Out [...]

It seems that over the last few months there have  never been so much important news in the internet marketing world.  The theme of this period has been innovation;   Innovation in search (thanks to Google) and innovation in social media.  Here are some of the highlights mentioned over the last week.  I would highly recommend [...]

With December upon us we have much to talk about on the TechWyse hot stove.  Not only was there a great deal going on in the internet marketing world in November, there has also been a lot to talk about at TechWyse itself.
Given that we have recently begun sending our subscribers a weekly internet marketing [...]

News of the recent release of an asynchronous version of the Google Analytics code is timely since it is no doubt a step to ensure that Google assist with improving site load times. It has initially however, filled me with mixed emotion!
First of all let’s put this into context.  Back in November Matt Cutts of Google stated at [...]

It seems  we are all about to get pulled into the magical trance of yet another holiday season that is just around the corner. Before bidding goodbye to another year lets have a peek into the monthly news that turned the social media world last month.
11% Of Online Customers Use Social Media For Sharing Their Bad [...]

In the usual manner close to the year end Google has released their 2009 Year-End Zeitgeist lists of the most popular searches for 2009. This year, in the global segment,  King Of Pop Michael Jackson is the most searched query. As millions of fans bid adieu to  the pop icon Michael Jackson, this is a silent  tribute [...]

So we are officially into December and here at our Toronto headquarters we certainly began feeling the winter weather this week.  Here as usual is my internet marketing summary for the week.  Keep educated and enjoy!
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As a Campaign Analyst at TechWyse one of the things I cover in my monthly meetings for lead generation clients is how many leads we were able to bring to your business. We set up these leads through your goal conversion profile using Google Analytics.  What’s great is if you have different forms on your [...]

A few months ago, Google released it’s ‘Street View’ tool in Canada, allowing users 360 degree views of neighbours and streets in various locations across Montreal, Toronto, and Vancouver.
Today, the search engine giant released nine more cities in to Street View across Canada. It is now possible to view street level images of Edmonton, Saskatoon, [...]

We often hear that making a site dynamic and allowing users to be active within a web site is a good thing. Not only for the sake of good content, but also to make your web site more appealing through interactivity. We at TechWyse always recommend the usage of a blog as a means to [...]