I see it time and time again; Companies who develop a PPC account of there own putting a lot of work in to their keyword lists, but overlooking 2 of the most critical areas that contribute to campaign success.
The first is a dependence on single, broad-match keywords. (I will get into this in a later post) The second is a lack [...]

Many of my clients continue to ask me for more ways to generate new business online.  While many of the things we focus on are traffic building and analysis, another key thing many of our clients can be doing better is drip marketing and building an effective newsletter campaign to people that have shown continued [...]

October 26 :: Week In Review
Here are some of the highlights us folks from TechWyse have noted as important enough to highlight from the past week in the Internet Marketing world. 

Google forms an agreement with Twitter to begin displaying real-time results in the Google index. Lending further validation to the rise of real-time search [...]

It’s been speculated for quite some time - the local business community and online community meet.  It is now not only possible, but very profitable for almost any type of local business to get a positive ROI, in almost any community.
Marketing a local business online and utilizing the Internet isn’t much different than marketing in the offline [...]

TechWyse Just the Second Company in Canada with the YWACN Distinction
October 23, 2009 – Toronto, Canada – TechWyse Internet Marketing is pleased to announce acceptance into the YWACN community.  As one of a select few companies that offer Yahoo! Web Analytics consulting, TechWyse is pleased to be offering this enterprise level tool for clients [...]

It is common search engine optimization knowledge that getting relevant website’s linking to you is a key component in getting high search engine rankings.  We therefore see companies regularly going on  link building sprees in an effort to climb up the search engine ladder. While companies try to build a higher quantity of links, there is [...]

Over the last few years the word "Flash" and "Web Design" have become the antithesis of each other if you are interested in receiving a high search engine rankings.  Flash programming while quite popular in the late 1990’s and early 2000’s is not as friendly to search engines which prefer HTML.
So one of the questions [...]

October 16, 2009 – Toronto, Ontario - TechWyse Internet Marketing is proud to announce the launch of their own email marketing service called WHICHABAM!  The service is being offered to companies by application only.  WHICHABAM! is an email marketing service loaded with advanced features including:

Scheduling
Tracking & Reporting
Google Analytics Integration
SPAM Guard
100’s of free design templates

You can get a full [...]

Its time for the September Social Media Round Up, covering events, developments, and statistics for the month. September saw its share of controversies and rumours and generated a lot of buzz. There were tremors being felt across the social media network with the Obama assassination pollster on Facebook. Though this shock survey was removed by Facebook, [...]

In the Internet marketing industry we talk a great deal about website conversion and usability.  It usually starts with determining what the goal of your site is and then figuring out how to get people to attain that goal.  For most companies the goal of the website is either to generate a lead or to [...]

Happy Monday and welcome to this months ‘Rise To The Top’ Wrapup!  For those of you residing in Canada we also want to wish you a Happy Thanksgiving holiday!
TechWyse Service Announcements
As usual, there are many things going on that we want our existing clients to be aware of.

Have you heard of our new email marketing [...]

A little while ago, the major search engines announced a solution for internal duplication issue named “Rel=canonical”. Google has now gone a step further in fixing the internal duplication issue within a website to make their indexing intact. As part of the efforts, Google has announced one more solution for internal duplication issue called “Parameter [...]

Toronto Canada Now Open To The World In Google Street View!
In early 2009 Google began its expeditious prowl of the streets of the Greater Toronto area, including areas like Hamilton, Oakville, Markham, Oshawa and many other regions across Ontario.  The goal of gathering the worlds information was taken to a whole new level with [...]