Promoting a local business on the internet is something a great number of people have taken to doing, and many are using the social media strategies that are available to them online. The problem is that there are many more online marketing strategies that do not work online, then those that do. This includes specific [...]

Here’s a piece of advice for those that are A/B testing page variations using Website Optimizer with Google Analytics on the same pages.
During recent testing we saw an abnormal increase in direct visits around the same time as the launch of one of our A/B  tests using. Drilling into the landing page dimension we could see [...]

One thing I have learned in the internet marketing industry is that no two clients are alike.  They all have different levels of expectations.  Some of them engage us to do all the services found in our SMART PLAN and walk away.  Some others understand that we are the pro’s but want to help out [...]

Any internet marketing company that specializes in SEO as a core competency would be foolish not to point out a very interesting post made by Google earlier this week.
 
Google Does Not Use The Keywords Or Page Description Meta Tag To Help Determine Web Site Rankings!
That is right!  Google officially made the ‘we don’t care about [...]

The Answer Is – You Should Do Both
Organic Optimization (SEO) and Pay Per Click marketing are two of the most popular online marketing efforts for driving relevant traffic to your site.  Many of my clients ask which one they should choose, which one will benefit them most and which would produce the most traffic.  My [...]

Social media marketing has exploded over the last 24 months.  Sites promoting visitor interaction have helped showcase the power of viral content on the web today.  Early social media sites such as Digg, Stumble Upon, Delicious & MySpace showed us that we can learn a great deal more from other people and do not have [...]

Event tracking is a feature in Google Analytics to track different actions performed by visitors to your website. Why do we need event tracking? Many websites use Flash, Ajax, Video Players and other technologies to interact with visitors. The basic web analytics model of tracking page views doesn’t always capture these user analytics well.
How do [...]

Now you can make voice calls directly from Twitter. Jajah a third party service will be launching this feature today September 17′ 2009. It is still in the beta stages but is expected to get quite popular.
Twitter users can perform a two-way voice chat by typing @call @twitterID.

Microsoft has introduced a new enhancement called ’Visual Search’ to Bing. Tagged with a beta label, this new feature is available to the US audience only. Microsoft has announced the launch of ‘Visual Search’ at the prestigious Techcrunch50 Conference in San Francisco. You can check it out either by visiting www.bing.com/visualsearch or access it directly from [...]

Google has continued applying cosmetic makeovers on a number of its search properties this past week. So I thought I would take some time to look at how some of these changes work.
1. Google Changes Text, Image & Text Box Size of Homepage
The most notable change being the change to the search field and text [...]

Well, for most North Americans we are now sitting firmly in the depths of the Fall 2009.  In looking back at the August we all just had at TechWyse, it will go down as one of the busiest we have had.  Not only in terms of business, but moreso to continued improvements in corporate process.  [...]

HTACCESS?  Is this some sort of VIP area that only a select group of people get to go to at the nightclub?  Is it a secret underground group?  Well if you are a web developer or someone that optimizes web sites for a living, then you definitely know already.
.htaccess can help in a variety of [...]

Last month we looked at 'Ensuring Data Accuracy' within your Google Analytics profile. To summarize this post, there is little to no point reporting on data which doesn’t accurately reflect what your true visitor is doing on your site. I cannot stress enough the importance of continually reviewing your data quality to find ways to improve.
This [...]

Google Takes A Fake Jump In Market Share
According to Hitslink, Google took a large jump in search engine market share in August 2009.  The jump although representative of current trends was a move to correct automated traffic that was being generated on Chinese search engine ‘Baidu’.
This correction also resulted in a nominal improvement in market [...]