It’s time for my social media monthly round up for August 2009! It has been another month of hectic activity in the social media world. In the wake of research findings from Forrester and Universal McCann it is restated that the social media segment is the favourite activity for online users.
Forrester Research Findings says that social [...]

Google has recently introduced a suite of 19 gadgets to its iGoogle homepage aimed with the twin objective of giving the user, a better visual experience with its open social platform and also to be acknowledged as the new social networking hub on par with the likes of Facebook and Twitter.
iGoogle Makes A Move To [...]

A couple of months back, we announced the launch of Microsoft’s Bing Search Engine and a couple weeks ago followed it up with a primer on SEO for Bing.
So far I have been fairly impressed with Bing. Results are fairly relevant and in particular, i like all the new features added.  It seems Microsoft is pushing [...]

Google isn't only a simple 'enter your keyword' and get a search result search engine.  If educated properly, Search engines also give us a plethora of other services including “shortcuts” that help display relevant search results, avoiding in the process, a long list of results that are not so specific or relevant to your search.
Many [...]

Back in May 2009, I wrote a post about the 4 Ways to Measure Your Conversions in PPC, and touched on Phone Call Tracking as an incredibly important way to track offline activity from your PPC (and other online) campaigns.
We’ve had more than a few discussions here in the Toronto office at TechWyse over the [...]

For the second year running Google has topped the search engine user satisfaction ratings. According to the new report by American Customer Satisfaction Index (ACSI) on consumer satisfaction with search engines, it says that users like Google more than they did last year. This E-business report was released by ACSI yesterday, a reliable survey taken by [...]

FOR IMMEDIATE RELEASE
August 20, 2009 – Toronto, Canada – TechWyse Internet Marketing has just released V2 of its Google Analytics Code Scanning Tool for GPABLO. 
The tool was built to allow people that install Google Analytics on their website to verify that the code was installed properly on each page.  It also scans sites for any [...]

Last week, Colin wrote about the recent changes to the Google SERPs layout, and wondered whether Google did this to affect usability or to increase revenue from ad clicks. It’s a fair question to ask, given that Google receives over 99% of all of their revenues from the AdWords program.
Then I read a post at [...]

In a deft move that could pose a very serious challenge to Twitter’s growing popularity, Facebook has announced that it is launching a newer, simplified version of the Facebook platform called Facebook Lite. This announcement came closely on the heels of Facebook’s recent acquisition of Friendfeed and raised several eyebrows why Facebook would want to [...]

If you haven’t noticed yet Google Paid ads that show up when you do a Google Search are now appearing much closer to the organic listings.

Why did Google do this? Well probably for a few reasons.

The latest news to come out of the internet marketing world is that Facebook has bought FriendFeed for a reported $50 million involving a cash transaction of $15 million and the rest in Facebook stocks. This follows close on the heels of the reported outright rejection by Twitter of a purchase offer made by Facebook [...]

Trudging around the various SEM forums on the Internet, I'm getting a feeling from other PPC marketers about the new Google AdWords Bid Simulator similar to my own. And it's not good.
The AdWords Bid Simulator was released in order to help pay per click advertisers rank better in Google search results, and have their ads appear [...]

Google has unveiled an next generation version of its search engine being coined as ’Caffeine’ for public testing.  Good timing in combatting the unified challenge posed by Yahoo ! and Bing, Google is framing a new version of its search engine that returns faster and more relevant results. For the first time Google revealed this “Next-generation [...]

Social Bookmarking can be defined as the method by which Internet users having similar tastes, interests and preferences to store, organize and manage bookmarks of web pages on a remote web server giving them the ability to access it from anywhere without being tied  to any specific computer or browser. The word social is derived [...]

Keyword research is the most basic task in search engine optimization. It is the pillar which the whole on page optimization process rests. Hence, it is imperative that proper attention be paid while doing the keyword research component. Choosing and placing the right keywords can cumbersome and time consuming. With proper keyword placement the chances of your [...]