Google has two analytics solutions available to monitor and improve web site usage, online advertising campaign results and conversion reporting. I’d like to explain a little about what differentiates these products and the criteria business owners should use when deciding which tool to implement.
Here is a snapshot of the major ownership differences for Urchin and [...]

Many business owners in the service industry understand the importance of ensuring that their time is billed out and paid for properly.  After all, in the service industry ‘time’ is our currency.  If we cannot get paid for our time then we cannot stay in business!
In our own industry we sometimes face this exact issue [...]

Sadly the world has lost a Pop Icon today at around 6pm EST.  Michael Jackson has died of a heart attack after being at his Holmby Hills home.  Paramedics were not able to revive him.
While some reports are also telling us that he is in a coma, one thing has quickly grown apparent with [...]

In Google’s recent Webmaster Tools Update, they have added a neat feature that allows you to tell Google about your domain change, if you are planning to move your website from one domain to another. This has prompted me to write a quick little guide on how to properly move your website while keeping or at [...]

Right from the early days of search engine optimization content duplication has been an identified issue with search engines like Google, Yahoo! and MSN. The task before every web master is to make sure all pages get indexed while not being affected by any duplication issue. A duplicate content penalty can be really damaging as [...]

FOR IMMEDIATE RELEASE
June 21, 2009 – Toronto, Canada – TechWyse Internet Marketing is the newest company to receive accreditation as an Urchin Authorized Consultant. The accreditation authorizes TechWyse to offer professional consulting and implementation of Urchin Software. The software is popular for companies that wish to receive many of the benefits found in Google [...]

Google is continuing to improve their cross-product functionality.  The latest enhancement released today allows you to use Google Analytics goals as Adwords conversions!  It is an easy configuration that allows more functionality with just a few clicks. This will be extremely helpful for Google Adwords administrators that want to pull in even more valuable information [...]

As many business owners and webmasters are all aware, spam leads via form mail are a regular issue in the web world. Spammers adopt a variety of novel techniques to achieve their desired aim. But spammers cannot be given a free ride either, and we need to devise adequate strategies to counter their unethical practices. [...]

Its ‘bing’ time on the internet.  This month it has been the hot topic of the blogosphere. By making it live two days ahead than expected Microsoft has made a kickstart to its ambitious strategy to get close to Google. This much hyped, much awaited search engine was accessible to searchers world wide recently. Though the initial [...]

If you are a social media freak like many of us, then you may already know that Facebook made it possible to rename your Facebook so that the URL is customized to what you want.  This means you can use your name, company or whatever you want really – as long as someone hasn’t claimed [...]

At TechWyse, we are all about efficiency.  After all, that is how we get things done in the workplace.  Now I know that this is typically a blog reserved more for internet marketing related content, but I think that any company or person involved in this industry or any business really could benefit from learning [...]

Yet another busy month in the internet marketing world!  With all of the anticipation of Microsoft’s new search engine "Bing” the online world has woken up to a few exciting enhancements that are not available in Google.  More to come on that on our blog next week though.
May 2009 Search Engine Marketing Headlines
Key Blog Releases

A [...]

Google recently released an article for AdWords advertisers recommending Top AdWords Tactics for Tough Times. The article makes 6 suggestions for how to better attract visitors to your ad and product/service while taking into account the financial reality many of us face these days.
I suggest you have a quick look at the 6 points before [...]

Last week, I talked about Google introducing the Bid Simulator. While reviewing the presentation, I noticed something interesting, and it seemed to verify that ad impressions do increase with higher per click bid prices as well as moving ads up in the paid search results on SERPs.
Take a look at this graph supplied by Google [...]