A couple of weeks ago, Google announced an update to their site links feature in search results. Site links have historically shown up in the first result of a search query, such as what you can see in this image, 2 columns of links vertically.

 In Google’s One-Line Sitelinks announcement, they are modifying how Site links are [...]

Google’s Keyword Tool now displays the “Local Search Volume” in a separate column
Google AdWords Keyword Tool has been a very popular online resource for doing keyword research. Professional webmasters have utilized the tool in the ongoing search for fresh keywords and to optimize their websites for existing keywords. Even ordinary users doing casual research have [...]

Google finally released their Analytics API to the general public last week.  What does this mean?  It means that you should sit back and get ready for some very cool, and innovative new tools to be developed by the free market world!
For those that do not understand what an API is, here is the quick [...]

Twitter, the micro blogging site continues to witness unprecedented popularity boom with over 9.3 million US visitors frequenting the site in March 2009 up from 4 million in February 2009. This represents a growth of 131% over February 2009 according to comScore data. It represents phenomenal growth under any yardstick and with few parallels in the [...]

Millions of people daily are influenced by their power to become customers of a product or service. Press Releases have become an important tool in improving your own reach to interested eyes. Ravaged by recession, this is the time when companies are desperately looking for new cost-effective methods to reach their audience. An online press release has so [...]

Since the Google search algorithm was developed 10+ years ago, there have been various reported shifts between what Google deemed important.  For many years it was heavily favoured towards the content on your page, then a shift occurred which gave greater importance to the sites that are linking to you.  When webmasters learned about this [...]

Interesting news this morning as search engine Ask.com is reverting to its old name, AskJeeves.com, and is reintroducing their iconic butler to their corporate branding. For now this move is only for the UK based web property.
The search engine originally dropped ‘Jeeves’ back in 2006 as it worked to position itself as more of [...]

Something interesting happened over the past two weeks. Two events that I thought were completely unrelated, turned out to be closely related the more I thought about and reflected on them.
These two events came from attending the recent Toronto show hosted by Yahoo and an internal discussion spawned by one of our clients regarding a [...]

Those that are already on Twitter have to love this;  Oprah Winfrey made her first ‘Tweet’ April 17th, 2009!
Oprah’s first ‘Tweet’ 
"HI TWITTERS . THANK YOU FOR A WARM WELCOME. FEELING REALLY 21st CENTURY."

This turned out to be the big announcement from Twitter CEO Evan Williams.  Are you wondering the impact Twitter can have on your [...]

Sometimes we like to post items on our blog that we find innovative.  Without much surprise Google has managed to do it again with their North America wide 1-800-GOOG-411 service.
Do you use your telephone companies 411 service?  Are you tired of dialing ‘411’ and knowing that you are about to get dinged for $1-2 dollars [...]

Google Adwords has quickly transitioned from a guerilla marketing tactic to a mainstream marketing medium to attract relevant business.
One of the issues that we seem to be dealing with at a more alarming rate of late is prospects and clients that call us after speaking with paid search consultants and companies that are selling pay [...]

April showers have certainly begun in North – Eastern North America.  As March is now completed, we are delighted to tell everyone that we have seen a rise in overall spending and demand for clicks in our paid search systems.  When search demand increases this generally means that more people are looking for things.  We [...]