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Monthly Archives: February 2009

The Return on Advertising Spend Metric

The wealth of detailed information that Google Analytics can provide is impressive. There are hundreds of ways of charting and displaying metric data. But lets face it, website marketing strategists and/or business owners, whilst being wowed with the…Read more

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Posted by in Website Analytics on February 27th, 2009

How To Improve Your Google AdWords Campaigns

One of the most common questions we hear from prospects and new clients is, "Can you improve my Google AdWords performance?" When we hear this question, we know straight off they are concerned about the negative effect a…Read more

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Posted by in Pay Per Click on February 26th, 2009

Pursuing The Long Tail For Better SEO Rankings

For those of you that are looking to build a new site with SEO or Organic rankings in mind this blog is pointed at you. Firstly, a reminder of what exactly is “The Long Tail”. The Long Tail…Read more

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Posted by in Search Engine Optimization on February 24th, 2009

Importance of Color Selection in Website Design

Choosing an appropriate color combination in the website design process is considered one of the most important (yet often overlooked) elements in creating a successful website. Psychologists have revealed that people are susceptible on a subconcious level to color…Read more

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Posted by in Website Design on February 23rd, 2009

How To Share Your Google Analytics Account

Allowing Others Access to Google Analytics I can remember as I was growing up I had this strange fascination for models (the plastic ones you build). I really like building small scale models of bikes and cars. The…Read more

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Posted by in Website Analytics on February 19th, 2009

How Twitter Fits Into Your Corporate Marketing Plan

Many companies these days are trying to come to grips with how they can make use of the many social networking sites that are sprouting up.  Which ones can help improve your marketing goals, and which ones are…Read more

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Posted by in Internet Marketing on February 18th, 2009

How To Keep Your Traffic Coming Back For More

For many ‘business driven’ websites, the ultimate aim of all your efforts is to draw in visitors and either generate a lead or sale online.  But how do you get them to keep coming back for a 2nd, 3rd,…Read more

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Posted by in Website Conversion on February 17th, 2009

January 2009 Rise to the Top Wrapup

Well here we are in the month of the Valentine. For our February 2009 edition of the Rise to the Top Wrapup we are excited to review rapid progress of the internet marketing industry for January. January 2009…Read more

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Posted by in Company News on February 13th, 2009

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