The wealth of detailed information that Google Analytics can provide is impressive. There are hundreds of ways of charting and displaying metric data. But lets face it, website marketing strategists and/or business owners, whilst being wowed with the information need …
Posted in Website Analytics
One of the most common questions we hear from prospects and new clients is, "Can you improve my Google AdWords performance?" When we hear this question, we know straight off they are concerned about the negative effect a poor AdWords …
Posted in Pay Per Click
Have you ever been to an ecommerce website or any other website that sells products on it, only to be frustrated and/or uncomfortable about providing personal information or credit card numbers? In most cases, there are three major reasons why …
Posted in Website Conversion
For those of you that are looking to build a new site with SEO or Organic rankings in mind this blog is pointed at you. Firstly, a reminder of what exactly is “The Long Tail”. The Long Tail is a …
Posted in Search Engine Optimization
Choosing an appropriate color combination in the website design process is considered one of the most important (yet often overlooked) elements in creating a successful website. Psychologists have revealed that people are susceptible on a subconcious level to color impressions and …
Posted in Website Design
Allowing Others Access to Google Analytics I can remember as I was growing up I had this strange fascination for models (the plastic ones you build). I really like building small scale models of bikes and cars. The first model …
Posted in Website Analytics
Many companies these days are trying to come to grips with how they can make use of the many social networking sites that are sprouting up. Which ones can help improve your marketing goals, and which ones are a waste …
Posted in Internet Marketing
For many ‘business driven’ websites, the ultimate aim of all your efforts is to draw in visitors and either generate a lead or sale online. But how do you get them to keep coming back for a 2nd, 3rd, & 10th …
Posted in Website Conversion
Well here we are in the month of the Valentine. For our February 2009 edition of the Rise to the Top Wrapup we are excited to review rapid progress of the internet marketing industry for January. January 2009 Search Engine …
Posted in Company News
Back on January 20th of this year, Google suspended their newspaper advertising offer in the AdWords program. Today, saw the company add the radio advertising portion of AdWords to the scrap heap as Google announced it was shutting down it’s …
Posted in Pay Per Click
One of the common elements that run through all successful websites is the existence of a “testimonials”section. Why has a “testimonials" link become an indispensable part of every successful website development and website marketing process? The answer – testimonials build …
Posted in Website Conversion
I received quite a bit of interest in my post which I explained why WordPress can be used as a CMS to manage the content of your website. As promised, I am now providing my 15 favorite plugins which will …
Posted in Website Design
Businesses need to know where people are going to make their searches. A smart business owner wants to know these trends and make sure that their company is represented well on the search engines. A trend is certainly unfolding amongst …
Posted in Internet Marketing
Well everyone knows WordPress as the most clean and innovative open source blog available. It’s being used by thousands of web developers and business owners across the world. But considering it is light, flexible and user friendly, it has become a …
Posted in Website Design
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