The wealth of detailed information that Google Analytics can provide is impressive. There are hundreds of ways of charting and displaying metric data. But lets face it, website marketing strategists and/or business owners, whilst being wowed with the information need to know what to look at.
As analytics experts, we need to evaluate and understand the [...]

One of the most common questions we hear from prospects and new clients is, "Can you improve my Google AdWords performance?"
When we hear this question, we know straight off they are concerned about the negative effect a poor AdWords campaign is having on their advertising efforts. But we don’t know to what extent, because each [...]

Have you ever been to an ecommerce website or any other website that sells products on it, only to be frustrated and/or uncomfortable about providing personal information or credit card numbers? In most cases, there are three major reasons why you may not feel confident:
1. There is no phone number to contact anyone if there [...]

For those of you that are looking to build a new site with SEO or Organic rankings in mind this blog is pointed at you.
Firstly, a reminder of what exactly is “The Long Tail”.
The Long Tail is a keyword phrase involving a set of 3 or more keywords strung together. This is essentially taking a [...]

Choosing an appropriate color combination in the website design process is considered one of the most important (yet often overlooked) elements in creating a successful website. Psychologists have revealed that people are susceptible on a subconcious level to color impressions and that over 60% of acceptance or rejection of a website is tied to this very [...]

Allowing Others Access to Google Analytics
I can remember as I was growing up I had this strange fascination for models (the plastic ones you build). I really like building small scale models of bikes and cars. The first model I got was for Christmas and I will never forget it.  It was a 1956 Chevy. [...]

Many companies these days are trying to come to grips with how they can make use of the many social networking sites that are sprouting up.  Which ones can help improve your marketing goals, and which ones are a waste of time?  In this segment, I am going to discuss one of the newer [...]

For many ‘business driven’ websites, the ultimate aim of all your efforts is to draw in visitors and either generate a lead or sale online.  But how do you get them to keep coming back for a 2nd, 3rd, & 10th time?
The Value of a Repeat Customer
Several surveys have revealed that customer acquisition is an expensive affair. [...]

Well here we are in the month of the Valentine. For our February 2009 edition of the Rise to the Top Wrapup we are excited to review rapid progress of the internet marketing industry for January.
January 2009 Search Engine Marketing Headlines

SOCIAL SEARCH – we got quite a bit of reaction to our article about Social [...]

Back on January 20th of this year, Google suspended their newspaper advertising offer in the AdWords program. Today, saw the company add the radio advertising portion of AdWords to the scrap heap as Google announced it was shutting down it’s radio advertising efforts.
This was also a program aimed primarily at US advertisers, and never grew enough to [...]

One of the common elements that run through all successful websites is the existence of a “testimonials”section. Why has a “testimonials" link become an indispensable part of every successful website development and website marketing process? The answer – testimonials build credibility, confidence and trust and dispel uncertainty and mistrust that most people could conceivably [...]

I received quite a bit of interest in my post which I explained why WordPress can be used as a CMS to manage the content of your website.  As promised, I am now providing my 15 favorite plugins which will help you buid your website property!
I have lots of experience with WordPress.  So I [...]

Businesses need to know where people are going to make their searches.   A smart business owner wants to know these trends and make sure that their company is represented well on the search engines.  A trend is certainly unfolding amongst the big search engines.  The big one is that Google continues to gain market [...]

Well everyone knows WordPress as the most clean and innovative open source blog available. It’s being used by thousands of web developers and business owners across the world. But considering it is light, flexible and user friendly, it has become a favorite tool for creating CMS based websites.
The purpose for writing this blog is to [...]

As we head into 2009, with recession fears and tightening budgets, internet marketing continues to grow.  Internet savvy marketing departments are recognizing where the best money is spent — not in print, not in radio.  Search marketing is the most measurable form of marketing available today.
If your 2009 News Year’s resolution was to ramp [...]