The wealth of detailed information that Google Analytics can provide is impressive. There are hundreds of ways of charting and displaying metric data. But lets face it, website marketing strategists and/or business owners, whilst being wowed with the information need …
Posted in Website Analytics
One of the most common questions we hear from prospects and new clients is, "Can you improve my Google AdWords performance?" When we hear this question, we know straight off they are concerned about the negative effect a poor AdWords …
Posted in Pay Per Click
Have you ever been to an ecommerce website or any other website that sells products on it, only to be frustrated and/or uncomfortable about providing personal information or credit card numbers? In most cases, there are three major reasons why …
Posted in Website Conversion
For those of you that are looking to build a new site with SEO or Organic rankings in mind this blog is pointed at you. Firstly, a reminder of what exactly is “The Long Tail”. The Long Tail is a …
Posted in Search Engine Optimization
Choosing an appropriate color combination in the website design process is considered one of the most important (yet often overlooked) elements in creating a successful website. Psychologists have revealed that people are susceptible on a subconcious level to color impressions and …
Posted in Website Design
Allowing Others Access to Google Analytics I can remember as I was growing up I had this strange fascination for models (the plastic ones you build). I really like building small scale models of bikes and cars. The first model …
Posted in Website Analytics
Many companies these days are trying to come to grips with how they can make use of the many social networking sites that are sprouting up. Which ones can help improve your marketing goals, and which ones are a waste …
Posted in Internet Marketing
For many ‘business driven’ websites, the ultimate aim of all your efforts is to draw in visitors and either generate a lead or sale online. But how do you get them to keep coming back for a 2nd, 3rd, & 10th …
Posted in Website Conversion
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