Ok so for those of you that know me, I do take special interest in the Super Bowl.  One reason is that I really like NFL Football.  Another reason is that I REALLY love advertising.  I wrote a blog after 2007 Super Bowl  about the commercials that were aired.  Specifically, which ones I thought [...]

You probably never thought that your web host or your server environment can have an impact on Search Engine Optimization, but guess what -  It can!
For the average user, hosting and all that technical criteria regarding their website is way beyond any kind of meaningful comprehension. It is important, however, to recognize certain technical [...]

What do retail and real estate experts say about acquiring the best property?  "Location, Location, Location!"
As an SEO specialist, when I am asked about rankings and how to get the best out of SEO results, I invariably start with "Content, Content, Content!"
Search engines are always racing to give their valuable search community the most [...]

During a recent Google Image Search, I noticed something I don’t recall seeing before. I saw AdWords ads displaying along the top of the first row of images in Google Image Search.
Here’s an example:
 
I searched for topics discussing this change, and a number seem to think the ads are being served up permanently [...]

For those that follow NFL football, SuperBowl 43 is now less than 1 week away.  On Sunday February 1, 2009, the Pittsburgh Steelers will be favored to beat the Arizona Cardinals.  Since the NFL is a natural interest of mine, as is internet marketing, it would only seem natural for me to combine the 2 [...]

Earlier this week, Google announced that they were abandoning Google Print Ads for newspapers, which was originally launched in November of 2006.
 
 
Google Print Ads was a part of the AdWords system that allowed advertisers to upload print ads to their account and then purchase space in any of Google’s through 800 newspaper partnerships.
One of [...]

Website development is an interesting thing.  Over the many years that I have been taking calls in our Toronto based office for website design, I have seen just about everything.
People come to me with a design done in PAINT, others that have gotten through 25% of an existing nightmare only to get ignored – [...]

To most online marketers, driving traffic to a website is considered the ultimate aim of your internet marketing plan! Site owners tend to measure the success of their online business by the amount of traffic they are able to generate. This however, is often not accurate. Driving traffic and getting visitors no doubt is of paramount [...]

January 19, 2009 – Toronto, Ontario – TechWyse launches ‘Ultimate Measurement Package’.  As a complement to the development and traffic building services currently being offered, TechWyse has announced the bundling of 3 of the most effective services which help to measure and improve internet marketing campaigns.

What do you think would be the best thing about using Cascading Style Sheets (CSS) in your site’s design? Is it easy website maintenance? Styling or flexibility & control with CSS styles? Those are indeed nice benefits!  For business owners though,  the most rewarding advantage is CSS will return more benefits to your search engine optimization. You [...]

The Search Engine Market Share results are in.  Why is this important?  Well for many reasons!  If you are a business owner then you probably want to know where people are searching for products and services similar to yours so that you can make sure you are setup.  The ‘searcher’ inside of you likely wants [...]

Notice that little box in the right hand column of this blog? You can see lots of little avatars right?  Well that is one of the enhancements made to this blog recently.  What you are looking at is Google Friend Connect, a small application recently added to Google’s very own library.  Google is calling this [...]

Happy New Year everyone!  We are now well into January and 2009 has started fast.
December 2008 Search Engine Marketing Headlines

Social search and marketing is becoming a bigger buzzword with every month that passes right now.  The impact of social marketing will begin to become more evident as 2009 progresses.
TechWyse recently released Google Friend Connect on [...]

 
1. Blogs offer a way to create inbound links to your website
You may blog about something that is of interest to another company / website and they may link back to your blog to provide information.
2. You can create your own incoming links by commenting on other blogs and linking back to your own relevant [...]

The end and beginning of every year is always one of my favorite times of the year for reading internet marketing blogs.  This is the time of year that people review the year that just went by or forecast the way the see things unfolding in the upcoming year.   There is always a wealth of [...]