As the end of 2008 approaches I thought it would be interesting to show some compelling data that we have discovered when looking at many of our pay per click accounts.  By doing a ’side by side’ analysis in the ‘Account Snapshot’ area within Google Adword’s we were able to uncover some very common trends [...]

Do you feel that a relationship exists between your bounce rate and your position in Google search results? Well, all indications point to a close relationship existing between the two. It has now been confirmed that Google considers the time spent by a visitor on a website as a measure of its importance and relevance. A [...]

 I realize that we are probably putting way too much time into writing about the Google Chrome browser, so until there is anything else newsworthy this will be our last post on the subject.
Before we close out though, I could not resist to list 5 reasons why Google Chrome should NOT be out of BETA! 
1. [...]

How many of you’re aware about the prospects of long tail keywords? Whether aware or not (some of you must be using it ) one thing is sure – you can rank top on the first page of Google for long tail keywords far easier than ranking for short tail keywords. Why? Answer is [...]

Changing Web Search Scenario
A couple of recent surveys have revealed that the web search landscape is constantly changing and that people prefer using the subcategories on the search engines like images and news tab all the more.. The Audit Bureau of circulation has also revealed that newspaper readership is down by a few percentage points [...]

We have always known the importance of developing and maintaining a reputation.  From the beginning of time your reputation always finds its way to the public – whether good or bad!  The great thing about being online is that people cannot hide if they happen to have a bad reputation!  Thats right.  You do [...]

Well, I certainly think demand for internet marketing services has improved and will continue to over the coming years. As more and more companies go online to do business and learn the ways of the Internet, the need for excellent marketing strategies will increase, as this need increases, a demand for successful internet marketing [...]

Chrome, Google’s very own browser is out of the beta stage. Just about 100 days after the launch, Google has swiftly released the tool from the cradle. In those 100 days, Chrome is claiming over 10 million active users worldwide and has seen 14 updates. Now with latest 15th update Google has removed the [...]

Google recently announced Beta testing of the new AdWords interface, and TechWyse was selected to test out the look within a few of our own accounts.
Like anything new, it takes some getting used to, but so far it has been a nice experience. Especially in terms of the speed and ease of use of many [...]

Google Zeitgeist for 2008 has been released, outlining the most popular search terms from around the world in a variety of categories. It also includes geographic breakdowns, outlining the top search terms in Google from individual nations.
Here's a look at the fastest rising terms for 2008. And number one is hardly shocking.
Fastest Rising Search [...]

One of the regular questions that I get from people that are interested in doing internet marketing today.  "Which search engines are generating the most traffic?"  This is a very logical question.  Twenty years back, most business knew that if they wanted business all they had to do was call the local Yellow Pages representative, [...]

In our final newsletter of the year to our clients we wanted to wish you all a very happy Holiday Season and New Year.
There has been a great deal going on in the search world over the last month.
November 2008 Search Engine Marketing Headlines

Google market share has increased to more than 80% mostly at [...]

If you have an online business and you want to expand it using internet search then this post is for you. If you have an online business, on the other hand,  and you just want to help search engines make some extra bucks this one you can afford to miss. This post talks about landing [...]

I recently had a discussion with a client about duplicate content. This conversation was instigated by my findings using Google Analytics. It started with using the "top content" analytics metric. I noticed 2 titles with the same name. This inspired me to get out my toolkit and sweep the entire site for duplication. More mirrored [...]

It doesn’t matter if you are a professional search engine optimizer, a webmaster or just a layman looking to learn about search engines; knowing what Google page rank is, can give you a better idea about what you are trying to learn. The following article elaborates about how Google chooses trusted sites and explains some of [...]