As one of the editors of this blog, I usually take quite a bit of time to schedule our lineup of blogs. Today, however, I found myself contributing to my personal writings in my own blog. One of the items …
Posted in Search Engine Optimization
Google AdWords has become the leader in pay-per-click advertising over the past few years, and has changed the way advertisers do business online. However, traditional display advertising remains strong, and Google’s Content Network gives advertisers a much more affordable option …
Posted in Pay Per Click
Having spent time as a Rogers mobile phone representative as well as other Telecom provider solutions from other companies, I found out first hand what people are willing to do and pay for in order to to get “in-the-moment” satisfaction …
Posted in Internet Marketing
Blogging is not just about telling your friends about your food habits, your daily routine or even perhaps showing off your skateboarding talents by posting some cool videos on it. No -, blogging has come a long way from just …
Posted in Search Engine Optimization
Yes really… it’s true. Outside of us Cyber Marketing geeks, some webmasters and a handful of astute web site owners, no one really seems to know what SEO (Search Engine Optimization) really is. And trying to explain it to someone …
Posted in Search Engine Optimization
For those that do not know already, Google has just released a BETA version for the new Google Adwords interface. Yes, TechWyse is also one of those internet marketing companies that has been given the opportunity to use the new …
Posted in Pay Per Click
One of the the most under rated elements of Pay Per Click marketing is the ability to build and measure the effectiveness of different elements against each other. Split testing, also called A/B testing, refers to the process of developing …
Posted in Pay Per Click
YouTube, the hugely popular internet video sharing website has at long last announced support for deep linking in its videos. You can now deep link to YouTube videos, i.e. you can now link direct to a particular spot in a …
Posted in Online Innovation
The Basics of Search Engine Optimization Today Inevitably, no matter where I am; whether it be at a dinner gathering, a public event, or even a party, once people find out what I do, I get the same question; “How …
Posted in Search Engine Optimization
Remembrance Day is a time of year that we all honour and commemorate the many sacrifices made by war veterans that helped protect democracy during times of war to be what it is today. Since this is an internet marketing …
Posted in Internet Marketing
A potentially beneficial yet gravely underused area in the search engine optimization realm is image optimization. While site owners and merchants see their images show up in the regular search results, few understand the real benefits of image search optimization. …
Posted in Search Engine Optimization
Improving your PPC Campaign using AdWords Reports You launched your PPC Campaign, you are excited by the conversions you are receiving but you keep thinking how can I do better? Wouldn’t it be nice to be able to see a …
Posted in Pay Per Click
October was a busy month not only for the internet marketing industry but also for Google itself. It seems that the word of economic slowdown has meant companies are scrambling to capitalize on a more cost effective and measureable way …
Posted in Company News
Yahoo Sponsored Search Advertisers can display ads by individual zip code targeting. In a recent announcement through the Yahoo Search Marketing Blog, Yahoo revealed the news of their new, more precise geo-targeting choice for search advertisers. This new option will …
Posted in Pay Per Click
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