As one of the editors of this blog, I usually take quite a bit of time to schedule our lineup of blogs.
Today, however, I found myself contributing to my personal writings in my own blog.   One of the items that I was writing about was my own path to where I have gotten today.  I [...]

Google AdWords has become the leader in pay-per-click advertising over the past few years, and has changed the way advertisers do business online.
However, traditional display advertising remains strong, and Google’s Content Network gives advertisers a much more affordable option outside of the traditional pay-per-impressions format that people used to have to deal with.
Lets explore.
In [...]

Having spent time as a Rogers mobile phone representative as well as other Telecom provider solutions from other companies, I found out first hand what people are willing to do and pay for in order to to get “in-the-moment” satisfaction for their dollar.
Being what I describe as in the “I want it now” mindset, [...]

Blogging is not just about telling your friends about your food habits, your daily routine or even perhaps showing off your skateboarding talents by posting some cool videos on it. No -, blogging has come a long way from just being an area of interest where we could write about anything and yet capture the [...]

Yes really… it’s true.
Outside of us Cyber Marketing geeks, some webmasters and a handful of astute web site owners, no one really seems to know what SEO (Search Engine Optimization) really is.
And trying to explain it to someone that doesn’t know? Sure! – I would have more fun banging my head against a studded wall [...]

For those that do not know already, Google has just released a BETA version for the new Google Adwords interface.  Yes, TechWyse is also one of those internet marketing companies that has been given the opportunity to use the new system. 
Since we are bound by a confidentiality agreement we cannot release any definitive information.  What [...]

One of the the most under rated elements of Pay Per Click marketing is the ability to build and measure the effectiveness of different elements against each other.
Split testing, also called A/B testing, refers to the process of developing several variations of a single advertisement material and comparing the results against each other. It is [...]

YouTube, the hugely popular internet video sharing website has at long last announced support for deep linking in its videos. You can now deep link to YouTube videos, i.e. you can now link direct to a particular spot in a YouTube video, so that someone clicking the link will be taken to the video at [...]

The Basics of Search Engine Optimization Today
Inevitably, no matter where I am; whether it be at a dinner gathering, a public event, or even a party, once people find out what I do, I get the same question; “How do I get ranked high in search engines?”
I have written this article with the above question [...]

Remembrance Day is a time of year that we all honour and commemorate the many sacrifices made by war veterans that helped protect democracy during times of war to be what it is today.
Since this is an internet marketing blog,  I thought that we could examine the internet in its infancy and celebrate the [...]

A potentially beneficial yet gravely underused area in the search engine optimization realm is image optimization. While site owners and merchants see their images show up in the regular search results, few understand the real benefits of image search optimization. This post aims to throw some light on the importance of image optimization.
What is [...]

Improving your PPC Campaign using AdWords Reports
You launched your PPC Campaign, you are excited by the conversions you are receiving but you keep thinking how can I do better? Wouldn’t it be nice to be able to see a list of exhaustive reports which answer all of the quesions you may have about what works [...]

October was a busy month not only for the internet marketing industry but also for Google itself. It seems that the word of economic slowdown has meant companies are scrambling to capitalize on a more cost effective and measureable way to generate business. Google announced profits rose 26% from the previous quarter in [...]

  Yahoo Sponsored Search Advertisers can display ads by individual zip code targeting. In a recent announcement through the Yahoo Search Marketing Blog, Yahoo revealed the news of their new, more precise geo-targeting choice for search advertisers. This new option will give you the opportunity to have your ads displayed by zip code targeting, whereas previously [...]

If you’d ask me how many scientists are needed to remove a wall nail – well the obvious answer is NONE. Jokes apart, if you really want it to happen then you can persuade the nail to come off the wall.
Do I sound crazy? Well, that’s exactly what it means to persuade somebody to [...]