There are several ways online advertising is conducted. A website owner will always be on the look out for finding the easiest, quickest and the most profitable way to promote his/her website. There are several options open to the website owner; article submission, also called article marketing, is the one I am speaking about [...]

Newsflash: Do you want to make your website Googly? The new enterprise suite of Google Analytics has just been released. I have spent the last couple of days testing the new features…OH MY! My mind is racing with the new possiblities in website analaysis. Read on and see what is taking the website analysis world [...]

During a time that we are supposed to be watching stocks fall, and markets dry up, Google announced last week that profits rose 26%.  "Net income rose… $4.24 a share from the previous year at the same time."  reports MarketWatch.
What can be attributed to this positive economic growth?
Numerous things.  Namely;
Responsible growth;  Google cut spending in [...]

Is your ‘About Us’ page doing all it can for your company?
Are you simply cramming your website with a laundry list of items that helped you get to where you are now?  Did you ever realize when someone does a search for your company that the ‘find’ usually ends up being your root domain and [...]

It’s tiresome when in absence of a proper academic curriculum we learn the SEO ropes from rehashed paraphrased stuff from ‘been-there-done–it’ SEO’s. While there is nothing wrong with that, once in a while you crave for the pure pristine stuff. You know – the stuff right from the source.  And what better source to [...]

Last week some of the world’s biggest tech behemoths (Apple, Sony, Research In Motion) have experienced the cold winds of change brought about by the global banking crisis that leads the greatest Wall Street meltdown witnessed in the US since 1991. The economic downturn is here, and its tentacles are spreading globally.
What do you [...]

The Analytics Game Plan
What’s the reason you have a website?
This is the first question to ask yourself when you are trying to determine the best metrics to focus on. Written in an earlier article by our very own PPC_Girl, in general terms all business websites break down to 4 different possible types of goals for [...]

What economic slowdown?  I believe that a great way to gauge how well the economy is doing is by looking at online activity.  Specifically, how many inquiries companies are getting from online search.   When you are in a position to review a multitude of statistic as we are here it is interesting to be able [...]

As was mentioned in a previous post, any business website has a purpose or end goal.  If the purpose to your site is lead generation, then you should be paying special attention to learn how to generate more leads!  One of the key ways that I have discovered in my time at TechWyse is the [...]

Why do you have a website?  Do you have a website because everyone else has one?  Or do you have a proper plan and will use your website as a marketing tool to help your company deliver on one ultimate goal or purpose?  Every business operates because it has a single overall goal;  that goal [...]

You have the Requests so Start Drip Marketing Them!
Email marketing has proven to be an effective way to turn people that are on the fence into real business.  It's called 'drip marketing'.  Email marketing's geographical outreach can be gauged when it is realized that each and every internet user has one or two email accounts [...]

All of you might have heard of number crunching and demographics provided by Google Analytics. The mind blowing results that Google churns out for a website is worth a real hard look. A very useful tool for tracking website performance.
Not many people think about another way of marketing and its through adding video to YouTube.
So [...]

Feed AdWords ROI with Organic Keyword Click Path Analysis- Part 1
Have you ever sat down with friends or family and played Monopoly? I can recall many times pulling all-nighters playing the never-ending game. My strategy would change from game to game but there was no illusion, the green and blue colored properties were the over-all [...]

Don’t Let Past Experience Turn You Against PPC; You Are Probably Wrong

It’s funny how peoples’ sense of powerlessness tend to directly relate to the seemingly endless power of big corporations. I know that many people were happy when Microsoft was taken to court by the US Government for what seemed to be unfair windows platform [...]