There are several ways online advertising is conducted. A website owner will always be on the look out for finding the easiest, quickest and the most profitable way to promote his/her website. There are several options open to the website …
Posted in Search Engine Optimization
Newsflash: Do you want to make your website Googly? The new enterprise suite of Google Analytics has just been released. I have spent the last couple of days testing the new features…OH MY! My mind is racing with the new …
Posted in Website Analytics
During a time that we are supposed to be watching stocks fall, and markets dry up, Google announced last week that profits rose 26%. "Net income rose… $4.24 a share from the previous year at the same time." reports MarketWatch. …
Posted in Internet Marketing
Is your ‘About Us’ page doing all it can for your company? Are you simply cramming your website with a laundry list of items that helped you get to where you are now? Did you ever realize when someone does …
Posted in Website Conversion
It’s tiresome when in absence of a proper academic curriculum we learn the SEO ropes from rehashed paraphrased stuff from ‘been-there-done–it’ SEO’s. While there is nothing wrong with that, once in a while you crave for the pure pristine stuff. …
Posted in Search Engine Optimization
Last week some of the world’s biggest tech behemoths (Apple, Sony, Research In Motion) have experienced the cold winds of change brought about by the global banking crisis that leads the greatest Wall Street meltdown witnessed in the US since …
Posted in Internet Marketing
The Analytics Game Plan What’s the reason you have a website? This is the first question to ask yourself when you are trying to determine the best metrics to focus on. Written in an earlier article by our very own …
Posted in Website Analytics
What economic slowdown? I believe that a great way to gauge how well the economy is doing is by looking at online activity. Specifically, how many inquiries companies are getting from online search. When you are in a position to …
Posted in Company News
As was mentioned in a previous post, any business website has a purpose or end goal. If the purpose to your site is lead generation, then you should be paying special attention to learn how to generate more leads! One …
Posted in Website Conversion
Why do you have a website? Do you have a website because everyone else has one? Or do you have a proper plan and will use your website as a marketing tool to help your company deliver on one ultimate …
Posted in Website Conversion
You have the Requests so Start Drip Marketing Them! Email marketing has proven to be an effective way to turn people that are on the fence into real business. It's called 'drip marketing'. Email marketing's geographical outreach can be gauged …
Posted in Internet Marketing
All of you might have heard of number crunching and demographics provided by Google Analytics. The mind blowing results that Google churns out for a website is worth a real hard look. A very useful tool for tracking website performance. …
Posted in Website Analytics
Feed AdWords ROI with Organic Keyword Click Path Analysis- Part 1 Have you ever sat down with friends or family and played Monopoly? I can recall many times pulling all-nighters playing the never-ending game. My strategy would change from game …
Posted in Website Analytics
Don’t Let Past Experience Turn You Against PPC; You Are Probably Wrong It’s funny how peoples’ sense of powerlessness tend to directly relate to the seemingly endless power of big corporations. I know that many people were happy when Microsoft …
Posted in Pay Per Click
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