Google Analytics- Getting Started
For your online marketing efforts Google Analytics is a magical solution. This is especially applicable to your Adwords PPC spending. It will automatically tag keyword destination URL’s so you can take a focused look at the money you are spending on traffic. Zoom in on Clicks, ads, landing pages, keyword popularity, and [...]

There are no two opinions on the importance of keyword research in the website optimization process. The success or failure of a website could hinge on the apt selection of keyword phrases. There are instances where website owners have invested heavily in developing a website but have failed to bring in adequate returns because of [...]

When writing content for websites there is a vital question that needs to be paid proper attention. A question that can prove decisive for your website and your online business. Finding the right answer can win you the world, but getting it wrong can also spell doom.
The question
To whom should the content, or the copy [...]

A PPC Case Study on Silo Mapping
Hey everyone.  I shared an article last week how to improve your PPC Conversions by implementing PPC Silo Mapping.  I thought I would show you all the evidence by using a real time example of this in action!  I took a campaign that wasn’t converting very well in the month [...]

I recently had a conversation with someone who was looking to get a PPC campaign going and wanted to know the costs, as if costs were the only consideration for planning an effective PPC campaign.
What I told him came as a surprise to him and is a prime reason why sometimes you should leave a [...]

The importance of frequently updating your blog has become a key element in organic search results. As I am sure you have heard before, the more relevant content on your website, the better!
One of the advantages of a blog is the ease of use. Anyone who has ever typed up a word document has the [...]

Good web page content are believed to be the most deciding factor in achieving optimal organic rankings; if that is the case, it then makes sense that content is the king for a web site.
Writing and preparing content for the web requires a different approach from writing then preparing content for print documents and publications. So [...]

There are umpteen things to consider when building a Website. Each person will have his own ideas on this subject from design, build, interactivity and so on. What I wanted to share with everyone is nothing more than a thought process one should engage himself, before proceeding to create a website.
This is something that [...]

A day in the life of a PPC girl.
I am one of the people here at TechWyse that does pay per click management for our client base.  I thought I would take you all through a day in the life of what I do here.  For one particular client, I had all the appropriate keywords with [...]

Neuro Marketing with a Website Blueprint?
Ever wonder why some products just seem to fly like the wind right from launch? I will give you a small tip, it’s all in the research being done, rarely is this just a fluke!
About 1 year ago I began to study the art of sculpting websites. The new rule [...]

There is no stopping Google is there?.  We know Google Ads dominate the World Wide Web already and in 2007 Google originally entered the television ad business when it partnered with EchoStar.  Google sold commercials over the Dish satellite networks.  Companies were able to show their commercials on the specific time of day, place and [...]

Happy Fall everyone!
If you live in Eastern North America, it was a very short summer. Lots of rain and lots of cool weather. In fact if you are from Toronto, Canada like us, you were subject to the most rain in more than 70 years!
Here is small recap of some of the news going on at TechWyse [...]

An Introduction to Sales Funnels
Many people come to us once they have launched a traffic building campaign and ask us why they are not getting the business they expected from the campaign. In almost all the cases the issue is not with the traffic building campaign but with the information you are delivering your visitors once [...]

As someone that has been in the internet marketing industry now since 2001, I have seen and spoke to many different business owners.  As the industry has developed, it has been clear that there are really 3 main types of business owners that look for internet marketing services;
1. The Internet Marketing Newbie
2. The Internet Marketing Know It [...]

Self-Employed or Employed…Who Pays You?
If you engaged your brain before putting your mouth in gear you may regret your quick, shallow answer. In a recent poll conducted, Canadian people were surveyed on the level of service they were provided by retail and online transactions. 75% of these people rated their overall experience as poor. The [...]