Google Analytics- Getting Started For your online marketing efforts Google Analytics is a magical solution. This is especially applicable to your Adwords PPC spending. It will automatically tag keyword destination URL’s so you can take a focused look at the …
Posted in Website Analytics
There are no two opinions on the importance of keyword research in the website optimization process. The success or failure of a website could hinge on the apt selection of keyword phrases. There are instances where website owners have invested …
Posted in Search Engine Optimization
When writing content for websites there is a vital question that needs to be paid proper attention. A question that can prove decisive for your website and your online business. Finding the right answer can win you the world, but …
Posted in Search Engine Optimization
A PPC Case Study on Silo Mapping Hey everyone. I shared an article last week how to improve your PPC Conversions by implementing PPC Silo Mapping. I thought I would show you all the evidence by using a real time example …
Posted in Pay Per Click
I recently had a conversation with someone who was looking to get a PPC campaign going and wanted to know the costs, as if costs were the only consideration for planning an effective PPC campaign. What I told him came …
Posted in Pay Per Click
The importance of frequently updating your blog has become a key element in organic search results. As I am sure you have heard before, the more relevant content on your website, the better! One of the advantages of a blog …
Posted in Internet Marketing
Good web page content are believed to be the most deciding factor in achieving optimal organic rankings; if that is the case, it then makes sense that content is the king for a web site. Writing and preparing content for the …
Posted in Search Engine Optimization
There are umpteen things to consider when building a Website. Each person will have his own ideas on this subject from design, build, interactivity and so on. What I wanted to share with everyone is nothing more than a thought …
Posted in Website Design
A day in the life of a PPC girl. I am one of the people here at TechWyse that does pay per click management for our client base. I thought I would take you all through a day in the …
Posted in Pay Per Click
Neuro Marketing with a Website Blueprint? Ever wonder why some products just seem to fly like the wind right from launch? I will give you a small tip, it's all in the research being done, rarely is this just a …
Posted in Company News
There is no stopping Google is there?. We know Google Ads dominate the World Wide Web already and in 2007 Google originally entered the television ad business when it partnered with EchoStar. Google sold commercials over the Dish satellite networks. …
Posted in Internet Marketing
Happy Fall everyone! If you live in Eastern North America, it was a very short summer. Lots of rain and lots of cool weather. In fact if you are from Toronto, Canada like us, you were subject to the most rain in …
Posted in Company News
An Introduction to Sales Funnels Many people come to us once they have launched a traffic building campaign and ask us why they are not getting the business they expected from the campaign. In almost all the cases the issue is …
Posted in Website Conversion
As someone that has been in the internet marketing industry now since 2001, I have seen and spoke to many different business owners. As the industry has developed, it has been clear that there are really 3 main types of …
Posted in Internet Marketing
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