I have seen a large transition in the internet marketing world over the last 5 years. Back in 2003 I would take many calls every day from people asking me to get their company ranked high on search engines. As promised I would put an effective search engine optimization process together and the site would rank well. The [...]

When I work during the day I usually make notes.  So I thought today I would share some of my pay per click notes with you!
 
A Few Tips in PPC (Google)

Naming campaigns- GEO-specific-Purpose driven
Naming Ad groups- Primary key phrase?

PPC Order to Conduct Research

Keyword Research
Ad Copy
Landing page content

How to Choose Negative Keywords
Use the Keyword tool in [...]

Dad Explains Pay Per Click Advertising?
Kids are great, I love em! I am blessed with 2 beautiful, intelligent daughters. In my business world I am up for any challenge. Ask me anything you want about internet marketing and I can talk with you. It is a passion and a product of over 20 years of [...]

Is Google Analytics Your Top Choice?
What percentages of your visitors are making it to your finish line? How many visors purchase your product or make an enquiry. Once you learn your successes it’s time to work on improving weaker areas of all aspects of your site that are not performing well for you. Use [...]

How to Juice up Landing Page Conversion Rate
In marketing and email marketing there must always be a way of measuring conversion. With affiliate marketing and pay per click campaigns the page the visitor lands on must have a clickable item with a clear call to action. This page is a page where the visitor is [...]

One month into our official release of the TechWyse Client Centre, we are happy to report nothing but positive feedback from our users! For those that are still gaining an understanding of the benefits, the new system allows you to view all of your historical reports and also review all leads that are brought in [...]

As a big fan of internal statistical studies done in Internet Marketing I always enjoy when our team at TechWyse uncover findings that are not regularly reported amongst the big search engines like Google, Yahoo! and MSN. The purpose of this short article is to tell you about a recent study we recently conducted [...]