E-commerce or business on the web is not to be considered a silo, but part of the larger eco-system of offline and online efforts to promote brand awareness, improve customer service and drive sales. Armed with a succession of tools …
Posted in Website Analytics
There have been many developments both at TechWyse and the online marketing world in the month of October 2007. Internet Marketing News • Microsoft slyly purchased 1% of Facebook for a cool $250 million dollars. That puts the value of …
Posted in Company News
As far as my research shows they do. Statistics show that 75% to 80% of the top 10% of searches are not only cataloged by Google Directory but also by Dmoz.org. What is Dmoz you ask? Dmoz.org is a directory …
Posted in Internet Marketing
The acceptance and geographical spread of Internet marketing has filtered down to all segments of human endeavor and industry. Online business and internet marketing have become a part and parcel of every day life .A definite shift by individuals from …
Posted in Internet Marketing
In the relentless pursuit of a younger market, there are many mediums for marketers to choose from. Some are traditional mediums, such as television commercials and print. Yet for the more current savvier marketers, there are other mediums, such as, …
Posted in Internet Marketing
One of the hottest words, or should I say series of words, in computer science today is “the semantic Web.” What is the Semantic Web? Semantics is a finite meaning, or units that can be composed to generate more targeted …
Posted in Internet Marketing
If you compare traditional offline marketing strategies to online strategies, and perceived ROI, then site architecture is one area that though new, should not be ignored. Why, you ask? Because successful website architecture includes building a page link system that …
Posted in Search Engine Optimization
I'm sure you've heard it said before-keep your web copy simple. But what about menu links you might not think about? Ever wondered how they affect visitor interaction on your web site? While keeping your web copy simple should be …
Posted in Internet Marketing
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