E-commerce or business on the web is not to be considered a silo, but part of the larger eco-system of offline and online efforts to promote brand awareness, improve customer service and drive sales.
Armed with a succession of tools that flaunt sophistication to report on every conceivable action of visitors on websites, their likes and [...]

There have been many developments both at TechWyse and the online marketing world in the month of October 2007.
Internet Marketing News
• Microsoft slyly purchased 1% of Facebook for a cool $250 million dollars. That puts the value of Facebook (started in February of 2004 as www.thefacebook.com) at $15 billion! Why did Microsoft pay this sum? [...]

As far as my research shows they do. Statistics show that 75% to 80% of the top 10% of searches are not only cataloged by Google Directory but also by Dmoz.org. What is Dmoz you ask? Dmoz.org is a directory of websites, reviewed by the editors based on a set of submission guidelines.
Google’s Pagerank™ [...]

The acceptance and geographical spread of Internet marketing has filtered down to all segments of human endeavor and industry. Online business and internet marketing have become a part and parcel of every day life .A definite shift by individuals from the traditional business methods to an internet business model is clearly visible. This shift is [...]

In the relentless pursuit of a younger market, there are many mediums for marketers to choose from. Some are traditional mediums, such as television commercials and print. Yet for the more current savvier marketers, there are other mediums, such as, movies and even product placement in video games. However, even with all of these mediums [...]

One of the hottest words, or should I say series of words, in computer science today is “the semantic Web.”
What is the Semantic Web?
Semantics is a finite meaning, or units that can be composed to generate more targeted meaning for a larger discourse.
The Web as a universal medium for data, can host content, which can [...]

If you compare traditional offline marketing strategies to online strategies, and perceived ROI, then site architecture is one area that though new, should not be ignored. Why, you ask? Because successful website architecture includes building a page link system that can help you target marketing plans, while reaching a larger audience, naturally.
Lets explore site architecture, [...]

I'm sure you've heard it said before-keep your web copy simple.
But what about menu links you might not think about? Ever wondered how they affect visitor interaction on your web site?
While keeping your web copy simple should be a no-brainer, many web designers and even marketers forget to think about proper English in menu links. [...]