Colour plays a very important role while designing your website. It can impact your website visitor experience and your final return on investment. A website’s effectiveness as a sales tool can be greatly affected by simply changing its colours.

All of us are aware that it is more difficult to read text on a monitor than [...]

The internet has come to play an integral role in a successful company’s marketing mix. With the high cost of ad placements, in the past only established companies could afford big budget ad campaigns, which would further torpedo their product, or service into the public eye. Because of this, smaller start-up companies were left struggling [...]

Why is it that some businesses with an online presence are so blind to how (ahem) ugly their website is? When a visitor comes to your website there is only about a 5 second window of opportunity to grasp a visitor’s attention. If you have a website that is well, lets say, less than attractive, [...]

No one can argue that online media is evolving, and that on the web, the lines between marketing and PR programs have become blurred. Until advancements in online marketing, companies have never been able to reach a potential audience in the millions without buying into expensive advertising campaigns.
Industry leaders agree that advertising to people in a [...]

While the ‘Wyse Guys’ at TechWyse have been enjoying the weather this beautiful month we have been hard at work with many new endeavors. Here is our July wrapup for the month.

Webinars – Daryl Kennedy featured in 2 webinars for the month of July. The “Rise To The Top’ webinars were done on the important [...]

Like me, if you happen to be in internet marketing industry (IM), these are exciting times.  Internet marketing is poised for a major leap forward. (See Web 2.0) The hubbub is not only about $ 13.5 billion that IM can rake this year alone but qualitatively what it can deliver to clients.  A sudden availability [...]