Microsoft Gatineau :: Web Analytics Package to Compete With Google


I’ve just completed doing some research on Microsoft’s ’soon to be launched’ website analytics software, which is being called "Gatineau" during its beta testing.
In 2006 Microsoft purchased ‘DeepMetrix Corporation’ and has been working very diligently to improve and customize the software package so that they do not experience the same issues that Google had when [...]


Online Marketing: Strengthening Brand Ties


With online ad spending hitting record highs in North America, companies are beginning to take advantage of the interactive potential of the internet to strengthen brand ties.
The Interactive Advertising Bureau of Canada (IAB Canada) reports that online ad spending hit 1.01 billion in 2006, and is predicted to increase to 1.33 billion by the end [...]


Increase Your Conversion with Live Chat


How frustrating is it to find yourself lost on the web? Though there is a result for pretty much any search on Google, this isn’t always the answer to your query. A handy little tool that I think all serious website owners should consider using on their website is live chat. Live chat is a [...]


Web Site Development Project Approach


After speaking with many of our potential web design and development clients, I thought it would be prudent to post a live description of our website design and development process. This can be used for easy reference not only for potential clients but also for people interested in understanding how an effective web [...]


A/B Testing & How Web Analytics Can Help!


Understanding your web visitors has always been a difficult task for most analysts. It is very important to have a basic understanding for some of the fundamentals, and more important to utilize them to help increase the productivity of your web site.
Use Effective Landing Page Strategy for Pay Per Click Campaigns
One of the most important [...]


June ‘Rise To The Top’ Wrapup


Its been an exciting summer for the team at TechWyse. In June alone here are some of the events that we are proud to be a part of:

Google Friends – our account execs from Google flew down to meet with us! One of the perks of being a ‘Google Certifed Adwords Companies’, Google [...]



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