I have seen a large transition in the internet marketing world over the last 5 years. Back in 2003 I would take many calls every day from people asking me to get their company ranked high on search engines. As promised I would put an effective search engine optimization process together and the site would rank well. The issue I would speak mostly about even back in 2003, is that ranking high in Google isn’t going to achieve anything unless your website is conversion friendly. When I say, conversion friendly I am referring to understanding the true purpose for the website and then establish a proper sales funnel to bring your visitors through.

Here then is my list of 5 things you can do to improve website conversion.

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When I work during the day I usually make notes.  So I thought today I would share some of my pay per click notes with you!

• Naming campaigns- GEO-specific-Purpose driven
• Naming Ad groups- Primary key phrase?

• Keyword Research
• Ad Copy
• Landing page content

• Thank-you pages- ad custom message to the user with php echo from form variables e.g.:
• Use PHP call to echo variables- Hello John
• Newsletter Subscribe
• Client Questionnaire

• Conversion Optimizer- Google beta http://www.google.com/adwords/conversionoptimizer/
• The King of Usability- Jacob Nielsen’s Website  http://www.useit.com/

Dad Explains Pay Per Click Advertising?

Kids are great, I love em! I am blessed with 2 beautiful, intelligent daughters. In my business world I am up for any challenge. Ask me anything you want about internet marketing and I can talk with you. It is a passion and a product of over 20 years of marketing experience. Many of my close friends and associates tell me that I speak with authority and have a natural ability to quickly get to the heart of the matter. To me, it’s just me! Where I find myself digging into the inner depths of my cranium is when my children ask me WHY? Now that is tough, especially when it is followed by 2 more why’s.

The other day my youngest daughter asked me…

Sarah: “What do you do at Work Daddy?” I quickly responded

Daddy: “I a SEM manager, Sarah” Of course I knew what the next question was so, for once, I was ready.

Sarah: “What’s a SEM manager Daddy” Dad responds quickly

Daddy: “Well SEM is short form for Search Engine Marketing” A few seconds pass and the next predicable question is asked.

Sarah: “What’s Search Engine Marketing, daddy?” I’m on a role here cos I know what she is going to say, hence prepared with answers.

Daddy: “Well, Sarah, it is when you help other people that have business websites get other people to visit their website. Ummmm, when other people visit website’s the owner of the website makes more money. When they make more money they can feed their children better, give better schooling, buy better toys, etc.” My Sweet little Sarah is taking this all in. Being an internet savvy little girl herself she asks,

Sarah “How do you make people go to other people’s sites?” I admit, I thought we would move onto another subject after my answer but she wants to really know.

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Is Google Analytics Your Top Choice?

What percentages of your visitors are making it to your finish line? How many visors purchase your product or make an enquiry. Once you learn your successes it’s time to work on improving weaker areas of all aspects of your site that are not performing well for you. Use it to track entire campaigns, with special filters you can extract even more data from Google Analytics to improve your AdWords spending. To me, like it or not, that’s why sister Analytics and brother AdWords are a great combination. For your PPC spending Analytics is like a fine tooth comb, especially when you take a close look at conversion keyword performance from all sources. Make good use of the information. Let me give you an example with a quick video.

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How to Juice up Landing Page Conversion Rate

In marketing and email marketing there must always be a way of measuring conversion. With affiliate marketing and pay per click campaigns the page the visitor lands on must have a clickable item with a clear call to action. This page is a page where the visitor is looking for the next step. Where is your big red bull flaring his nostrils? For effective online advertising the easiest way to understand the concept is the big red bull and conversion rate are best friends on your landing page. A media professional will always ensure visitors can quickly scan and arrive at the magic 5 second decision to move through the funnel to conversion.

Can You Build Pages For Behavioral Targeting?

Yes you absolutely can. Find the information you need and get a good idea on geo targeting of your PPC or online advertising program. Targeting capabilities in a network such as Google AdWords, Yahoo Marketing, MSN Ad Center, or Facebook have differences in the way you can target your campaigns.

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One month into our official release of the TechWyse Client Centre, we are happy to report nothing but positive feedback from our users! For those that are still gaining an understanding of the benefits, the new system allows you to view all of your historical reports and also review all leads that are brought in from your website.

Sites Launched in May 2008

Notice anything different at www.techwyse.com? That is right, we finally cleared enough time from our schedules to get our own new website launched! Although many new features will soon be added to the site, we are very proud to finally launch what we are hoping others will notice to be a step forward in terms of conversion friendly website development!

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As a big fan of internal statistical studies done in Internet Marketing I always enjoy when our team at TechWyse uncover findings that are not regularly reported amongst the big search engines like Google, Yahoo! and MSN. The purpose of this short article is to tell you about a recent study we recently conducted relating to conversion rates in paid search accounts for Google Adwords, Yahoo! Search and MSN AdCenter. While in my opinion the results are not as conclusive as I usually like (because of the size of the test market) I do believe that it provides some good information to chew on.

In our test we looked at the overall cost per conversion on identical pay per click campaigns on all the paid search platforms. Want to know the findings? Well here goes…

After reviewing the total amounts spent on accounts and reviewing the total cost per conversions, here is the findings of our study:

Which Paid Search platform offers the best Cost Per Conversion?

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TechWyse is pleased to announce the launch of its new website. After months of planning, and development TechWyse is pleased to deliver a website that launches with its core philosophy in place. TechWyse delivers well planned sites which are built upon statistical data which helps determine the core purpose that people are visiting a website. The new site shows these very values.

The 3 fundamentals of every website marketing campaign include:

• 1. Planning and Development
• 2. Marketing & Promotion
• 3. Measuring & Tracking the Results

By visiting the new web site, it is clear what process TechWyse follows as part of its core philoshophy. TechWyse CEO, Daryl Kennedy, “We are elated at launching a site that is completely in line with our own process. We feel that any prospective client can come to this site and understand the basic principles of how we operate within 5 seconds. This will help with visitor engagement and also will help educate visitors on how basic website development can be.”

TechWyse will be making several key additions to their service offerings over the coming months. Check back often for more recent additions!

Shhhhh, I Hear an Opportunity Knocking

Want to participate in a new way of thinking? If so, you may want to try not letting it slide. A wise man once said:

"In the field of opportunity it’s plowing time again"
-Neil Young-

It has to become a way of thinking and being, stemming from the belief in yourself. If you already have opportunistic traits then you know that it is a constant eye for the "what if I…". The part that follows defines your commitment level to an opportunity, a certain chance you want to take!

A missed business opportunity is when you miss a trend or a juncture to grow and profit. Genuine job opportunities are few and far between. When the gate opens, be prepared to enter the field because there’s always lots of work to do!

Take a Quick Glance at Internet Business Opportunity Examples

• Marketing to Search Engines
  In a Podcast with SEO Industry Leader, Bruce Clay. "There are about 100000 unfilled jobs in the industry." - Bruce Clay
• Bricks a Mortar business development for your company, online
  Brick and mortar (B&M) refers to a company which possesses a building for operations- Wiki Pedia
• Increase product awareness of new products and services
  Microsoft to lure search users with cash Source
• Internet affiliate business
  Follow your instincts for a dream of making a comfortable living at home
• Start slow and make money in your spare time
  Make a video of your expert knowledge base. Put a teaser on YouTube

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A Bad Dream About Implementing Google Analytics Code

For the most part, implementing the necessary code on a website to accurately track data is elementary. I have found, however, that there is an exception to the rule.

Best Case Scenario

If you are familiar with the website you are working with, then implementing the code is a breeze. Your web team has built the website which makes it a simple task to install the urchin code appropriately. In this case there will likely be no guesswork or problem putting the code in the right place. After all, your web team built the site and they would be the best people to ensure the code is placed on absolutely every webpage and configured properly.

Worst Case Scenario

Imagine (if it hasn’t already happened to you) for a second, a company with a robust site utilizing 1000’s of pages, some php, some html, some flash and some aspx. They have come to you and asked you to setup the analtyics account properly.  Unfortunately, your team was not part of the development of this website. So your web team is given FTP access only to log on and find over 100 directories, sub domains and over 1000 .asp, .html and .php files in the root.

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